SaaS products, from MVP to paying customers
The goal of a first version is not to be impressive. It is to find out, as cheaply as possible, whether people will pay. We build MVPs narrow enough to launch in weeks and architected well enough that you are not rewriting from scratch when they work.
What a SaaS build involves
Multi-tenant architecture
Customer data separated safely from day one. Retrofitting tenant isolation later is a rewrite, not a feature.
Subscription billing
Stripe plans, trials, upgrades, failed-payment recovery, and the dunning emails founders always forget.
Onboarding & self-serve signup
The part that determines whether trials convert — and the part most MVPs leave until it is too late.
Admin & support tooling
Internal screens so you can help a stuck customer without opening a database console.
We build these for ourselves too
We run our own SaaS products, which means we have paid for our own architectural shortcuts. Apoindy is a multi-tenant booking and website platform for local service businesses — custom domains, per-tenant configuration, Stripe Connect payouts, scheduled jobs, and bilingual customer messaging.
That experience shapes what we recommend. We know which decisions are cheap to defer and which ones quietly become a rewrite: tenant isolation, how you model time zones, and where billing state lives are the three that hurt most when deferred.
Scoping an MVP down to something real
Most first specs contain about three times more than a launch needs. The work in early scoping is subtraction — identifying the single loop a customer must complete to get value, and cutting everything that does not serve it.
We will push back on features. Not to reduce the project, but because every feature you launch without is a feature you have not committed to maintaining, and because a narrower launch tells you more, sooner, about what customers actually want.
Built to be handed to a team
If your product works, you will eventually hire engineers. We write with that day in mind: automated tests, documented setup, conventional tooling, and infrastructure defined in code, so onboarding a new developer takes days rather than months.
Technology we use
Frequently asked questions
How long until I can launch?
A genuinely narrow MVP typically runs eight to fourteen weeks. What moves that number is scope discipline, not team size — the fastest launches we have done were the ones where the founder was willing to cut features. We will help you decide what to cut.
Do you take equity instead of payment?
No. We work on a fixed-scope, fixed-price basis. That keeps the relationship straightforward and means our incentive is to ship your product well rather than to manage a stake in it.
What if I already have a developer or a half-built product?
That is common and fine. We regularly pick up partially built products, audit what is there, and tell you honestly what is worth keeping. Sometimes the answer is that the existing work is solid and just needs finishing — we will say so.
Tell us what you're building
Free 30-minute consultation. We'll tell you honestly whether we're the right fit — and if we're not, we'll point you somewhere better.